Make

Make is an automation platform enabling individuals and teams to connect various web applications and automate a broad range of workflows without requiring deep technical knowledge. Using a drag-and-drop interface, users can visually organize complex step-by-step processes, allowing for both simple and highly detailed automations. Make supports hundreds of integrations across popular business and productivity tools, giving users flexibility to tailor automated solutions to their specific needs.

The platform is designed to handle everything from routine task automation to the orchestration of complex business operations. Users can implement custom logic, set branching paths and filters, and build workflows that adapt to diverse scenarios across organizations. Built-in monitoring and error management ensures that workflow interruptions are quickly identified and addressed, providing reliability even as business requirements scale.

With pricing that includes a generous free tier, Make is accessible to a wide range of businesses and professionals. While the multitude of features might be overwhelming for complete beginners, its design allows users to gradually adopt more advanced capabilities. The emphasis on scalability means that as workflow volume grows, the platform can expand alongside the user’s needs, making it suitable for both individual professionals and larger teams focused on efficiency and automation.

Make is best suited for professionals and small teams who rely on multiple software tools and need to automate repetitive processes to save time. Marketing managers can use it to coordinate social media scheduling, campaign monitoring, and lead management without manual intervention. Sales managers benefit by automating customer relationship management updates, lead assignment, and follow-ups, ensuring their time is focused on closing deals rather than data entry.

IT managers or technical team members in small to mid-sized organizations use Make to bridge apps that don’t natively communicate—streamlining support operations, syncing databases, or automating alert systems. Growing companies and startups leverage it to maintain lean teams by minimizing manual administrative work and maximizing resource efficiency.

In practice, Make is valuable for modern, tech-forward companies looking to optimize internal workflows across marketing, sales, and core technical operations.