Personetics

Personetics is an AI-powered platform designed to transform how banks and financial organizations interact with their customers digitally. The system analyzes vast amounts of transactional data to provide personalized financial insights, enabling clients to better understand and manage their finances. Its strength lies in automatically translating raw data into clear, actionable advice tailored to individual account holders.

For financial institutions, Personetics offers tools that allow them to build and launch customer engagement journeys without the need for deep technical expertise. This can help teams develop customized financial guidance and present it to customers in a relevant and timely fashion. By automating the categorization and enrichment of financial information, the platform makes it easier for users to track spending, set goals, and make informed financial decisions.

Personetics is designed to integrate into existing banking environments, scaling to accommodate institutions ranging from regional credit unions to large multinational banks. It supports the creation of proactive recommendations, alerting customers about opportunities to save or optimize their budget before issues arise. This approach helps organizations deepen customer relationships and differentiate their digital offerings in a crowded marketplace.

Personetics targets decision-makers and digital transformation teams at banks, credit unions, digital-first financial institutions, and wealth management firms who want to deliver richer, more personalized banking experiences. Product managers and heads of retail banking operations would use the tool to launch and iterate on engagement journeys without extensive coding or IT involvement. Data analysts within these organizations leverage the platform's advanced analytics to surface trends and customer needs, helping teams make evidence-based decisions about new product features or customer outreach initiatives.

Chief financial officers, digital banking executives, and customer engagement managers in large and mid-sized financial institutions find value in Personetics for improving customer lifetime value, reducing churn, and making digital channels more competitive. Additionally, fintech consultants and innovation leads at financial services organizations may use Personetics to rapidly prototype AI-driven financial guidance for specialized user segments, such as younger consumers or small business banking clients.