Balzac AI

Synthesys

Freemium, $19/mo

AI-driven tool for image transformation and video generation.

About

Synthesys is an AI-powered platform designed to simplify and enhance the creation of digital visuals and video content. It brings together advanced image transformation tools and automated video generation features, making it possible to turn ordinary images into engaging, animated presentations or character-driven clips. Users can create new visuals or generate consistent characters with ease, maintaining originality while drawing inspiration from online sources.

The system features technology for both image replication and video animation. Static portraits can be converted into lively, speaking avatars, complete with accurate lip-sync, allowing for dynamic storytelling or branded presentations. There is also an audio translation capability supporting nearly thirty languages, opening opportunities for multilingual content without extensive manual editing.

Synthesys works directly within Canva, helping users streamline design workflows. The simple user interface is accessible even for those with less technical experience. With unlimited usage available, it’s suitable for continuous production needs across various creative roles.

While some features may require a short period of learning, and customization can be limited compared to high-end design suites, Synthesys stands out for its efficiency, cost-effectiveness, and ability to support diverse multimedia projects.

Who is Synthesys made for?

Designer / Creative Lead Content Marketer / Copywriter CMO / Head of Marketing
Solo (1 person) Small team (2-5 people) Startup (6-10 people)

Synthesys is particularly relevant for digital marketers and social media managers who need to produce engaging visual or video content quickly, often with limited design resources. It fits well within small marketing teams, agencies, or solo content creators focused on online campaigns and brand promotion.

Bloggers, YouTubers, and freelance content creators can rely on Synthesys to generate unique images and animated videos to enhance their posts or channels without having to invest in expensive design software or multimedia specialists.

Educators and small business owners may also find value in creating professional-looking training materials, product demo videos, or explainer visuals. The tool’s ease of use and integration capabilities appeal to anyone responsible for content creation, especially in environments where speed, originality, and cost savings are crucial.