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Tollbit

Manage, analyze, and monetize AI agent traffic on your website

About

Tollbit is a platform designed for website operators to manage, monitor, and monetize traffic from autonomous AI agents and bots. As the number of non-human "visitors" grows, publishers, brands, and commerce sites face new challenges: understanding who (or what) is accessing their site, controlling what data agents can retrieve, and determining how to charge for that access.

The platform provides a specialized analytics suite to help publishers track and analyze AI bot activity across their web properties. With this visibility, organizations can make informed decisions about content licensing, paywalls specifically for bots, and access controls that differentiate between human and agent visitors.

Tollbit includes features such as Bot Paywall (setting terms for paid AI access), Compliance & Content Controls (defining what agents are allowed to see or use), Licensed RAG Access (enabling the licensing of content for Retrieval-Augmented Generation models), and Scraper Audit (testing and monitoring what automated agents can successfully scrape).

Target customers include digital publishers, media brands, ecommerce companies, and anyone whose web content is valuable to AI agents. Tollbit also offers integrations and documentation for technical teams managing large-scale sites, positioning itself as the infrastructure for the emerging "agentic internet."

Who is Tollbit made for?

CTO / Head of Engineering Product Manager Legal / Compliance Officer
Small team (2-5 people) Startup (6-10 people) Growing startup (11-25 people)

Tollbit is intended for CTOs, product managers, and legal or compliance leads at digital publishers, news organizations, media brands, and large content sites who need to track, control, and monetize AI bot traffic.

It is also relevant for technical leads at companies whose business model relies on web content—especially those seeking to protect intellectual property from indiscriminate scraping and license their data for use by AI models.

Key use cases include monitoring agent traffic, implementing bot-access paywalls, licensing content for AI, and ensuring compliance with emerging regulations around automated data collection.

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