Twelve Labs

Twelve Labs is an advanced AI platform specializing in processing and comprehending video content at scale. Through sophisticated multimodal algorithms, the service enables users to search for exact moments within vast video collections using plain language queries. Beyond search, it can automatically generate text summaries, descriptions, and categorize video content without manual intervention.

Tailored for integration into professional workflows, Twelve Labs reduces the workload associated with organizing, analyzing, and retrieving video. It delivers customizable models adaptable to unique industry needs, supporting both small collections and enormous archives. With robust security protocols, it ensures that sensitive video data stays protected.

The platform is designed to be intuitive, making high-level video understanding accessible regardless of technical background. While some initial orientation may be required to master its full capabilities, its design supports seamless adoption and ongoing use across diverse organizations.

Video content owners and managers—such as media archivists, content creators, and digital product teams—use Twelve Labs to search, tag, and organize video libraries more efficiently. It is particularly valuable for marketing professionals and editors needing detailed metadata or summarized content for campaigns, archives, or production workflows.

Educational institutions can leverage it for research and learning platforms, enabling students and staff to find relevant video snippets using simple queries. Enterprises managing large video datasets, including broadcasters and streaming services, benefit from automated categorization and rapid retrieval capabilities.

Legal teams and healthcare organizations may also utilize the platform for compliance, discovery, and analysis, where timely access to specific video evidence or instructional content is critical.