WTF Does This Company Do?
Demystify corporate jargon with AI simplicity and a humorous twist.
About
WTF Does This Company Do? is an online tool that cuts through the maze of business jargon often found on company websites. By allowing users to enter a website address, it utilizes AI to turn unclear, complex company descriptions into everyday language. The tool stands out for its playful approach, injecting humor into explanations, which makes it engaging while remaining informative.
Built with ease of use in mind, the platform requires no technical skill to get started. In seconds, users can receive plain-English summaries of what a business actually offers, without having to decipher industry speak or buzzwords. This makes it a handy solution for quickly understanding a company's operations.
The tool is also educational, as it helps people learn to recognize and decode corporate language on their own. Users include anyone who needs to grasp what a business does—whether they're preparing for a job interview, analyzing competitors, or just trying to sort out confusing marketing messages. There’s also a feature for generating humorous interpretations, adding a fun twist to corporate research, though with a light warning it may occasionally cross into snarky territory.
All core features are free, broadening access to anyone who needs clarity about businesses online.
Who is WTF Does This Company Do? made for?
This service is designed for professionals who need quick, clear insights into what various companies actually do. Entrepreneurs and founders researching potential competitors, early-stage startup teams gathering market intelligence, and job seekers preparing for interviews can all benefit from easy-to-understand company summaries.
Marketing managers and content creators will find the tool helpful for analyzing how businesses communicate and for identifying jargon in their own messaging. Recruiters and HR professionals may also use it when assessing candidate fit with a potential employer by clarifying what that employer's core operations are.
The product excels for anyone regularly encountering corporate or technical language—such as in investment research, sales prospecting, or student projects. Its simplicity and speed make it especially valuable for those who need information fast and without added complexity.